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A NEW WAY OF MAKING BUSINESS

Vinexpo Explorer is a unique way of making business: invitation-only; all-inclusive; two-day touring event; targeted business meetings; networking time! Providing the discovery of an upcoming trend wine region and connecting handpicked international senior buyers with vineyards’ decision markers, Vinexpo Explorer is a direct access for building up strong and long-term business relationships. Created by Vinexpo, Vinexpo Explorer is the new business-generating concept for the wine and spirits industry.

2

DAY TRIP

80

KEY BUYERS FROM 30 COUNTRIES

550

BUSINESS MEETINGS

60

PARTICIPATING WINERIES

WHO ARE THE BUYERS?

Buyers are handpicked through Vinexpo’s database, extensive research and word of mouth recommendations.

They are industry leaders, senior buyers, decision-makers, and come from key and emerging markets of the wine and spirits industry. They are mainly importers, e-commerce, retailers, distributors, supermarkets, brokers, airlines and restaurants.

Participate

EXPECTATIONS

Buyers’ satisfaction is very high: 90 % of them fully met or exceeded their expectations by attending Vinexpo.

VISITING THE HOST REGION

1ST TIME 48%
2 TIMES 32%
3 TIMES 14%

It was the first visit in Austria & Sonoma for 48% of attended buyers.

Vinexpo is a promotion tool for wine regions and offers the possibility for buyers to directly connect with the vineyards.

PERSONAL VIEW

94% of buyers have improved their perception of wines from the host region by attending Vinexpo Explorer.

Vinexpo Explorer is a great tool from promoting wines.

PERSONAL KNOWLEDGE

98% of buyers have improved their knowledge of wines from the host region after attending a chapter.

Vinexpo Explorer is a great tool for educating buyers.

ABOUT THE GUEST COUNTRY

Looking forward to experiencing Vinexpo Explorer? Living two stimulating days made of business meetings, tastings and shared ideas? Building powerful relationships? Shaping the future of your business? Do you offer history, heritage, contemporary wine culture and upcoming trends? You have it all to apply: be that focus, be that highlight! Partner with Vinexpo and become Vinexpo Explorer’s next chapter!

I am the next chapter

WINE PORTFOLIO

100% of buyers will add new wines to their portfolio after attending Vinexpo Explorer.

54% of buyers will add more than 5 references.

ABILITY TO SELL HOST REGION WINES

100% of buyers are now able to sell more wines from the host region after Vinexpo Explorer.

Vinexpo Explorer is a great tool for developing wine ambassadors for these hosting regions.

Testimonials

Alex BAKKER

General Manager – THE BACCHUS GROUP (Canada)

A truly wonderful balance of learning about the host region, meeting wonderful people, stunning views and gaining an understanding about global markets, both their challenges and successes.

Quang HUY LE

Managing Director TAN KHOA (Vietnam)

Vinexpo Explorer is a unique chance to see all the people that make wine in Sonoma. These producers sell 4000 to 5000 cases and it’s the first time some of them see the world. It takes out the big guys.

Pakkirisamy GANESAN

Managing Director FRANCHETEAU (Singapore)

If I would have come here to Sonoma County on my own, I would have not learnt that much. Alone, we would have visited 4 or 5 wineries top. Thanks to Vinexpo Explorer, we met 60 of them! It makes a big difference.