By Gabrielle Vizzavona Interview with Arnaud Daphy, partner at SOWINE, an agency specialising in digital marketing for wines and spirits. Gabrielle Vizzavona: What major change did the pandemic bring about in the use of digital technologies by (…)

By Gabrielle Vizzavona “Whisky, like wine, has become a collector’s item, even an investment asset, with auction records that far exceed prices in the wine market”. Gabrielle Vizzavona: Can you briefly present your background, your current position (…)

By Gabrielle Vizzavona “Greta Thunberg and her generation have completely different expectations about the environmental and social impact of wine production. The industry must understand that and tap into it if it wants to recruit new consumers”. (…)

By Gabrielle Vizzavona “French diplomats are doing their utmost to get the new American president to end taxes introduced by Donald Trump” . Senator and Paris councillor Catherine Dumas is recognised for her work in the fields (…)

By Gabrielle Vizzavona “If you don’t speak about your winery on social media, you run the risk of tarnishing your image“ « My Balthazar gives you the tools for enhancing the effectiveness of your internet communications”. The young (…)

By Gabrielle Vizzavona The start-up Kol was founded in 2016 by two former financiers, Baptiste Guez and Pierre Nicolet. In August 2019, the Coca-Cola group took a 25% stake in the business. Through its app, Kol provides (…)

By Gabrielle Vizzavona IMAGINING LIFE AFTER – ANGÉLIQUE DE LENCQUESAING, MANAGING DIRECTOR OF IDEALWINE, THE LEADING WINE AUCTION WEBSITE: « OUR AIM WAS TO REMAIN SUPPORTIVE OF OUR PARTNER WINEGROWERS » Angélique de Lencquesaing co-founded iDealwine in 2000 and is (…)

By Gabrielle Vizzavona IMAGINING LIFE AFTER… JÉRÔME TOURBIER, CO-CEO OF SOURCES DE CAUDALIE AND SOURCES DE CHEVERNY: « OUR PHILOSOPHY IS TO HAVE OUR FEET ON THE GROUND, HEAD IN THE STARS » Jérôme and Alice Tourbier define themselves as (…)

By Gabrielle Vizzavona CYRIL MONDON, OWNER OF AN E. LECLERC HYPERMARKET IN ROUFFIAC — TOLOSAN,MEMBER AND WINE MARKET MANAGER FOR THE E. LECLERC CENTRAL BUYING OFFICE: « SALES OF BOXED WINES GREW SPECTACULARLY DURING AND AFTER LOCKDOWN » For (…)